FamilyMart Fit&Go Fitness Club in Tokyo
The 24-hour Fit&Go fitness club established in February 2018 near Nagahara station in Tokyo’s Ota ward represents a new business venture by FamilyMart UNY Holdings Co., Ltd., a major convenience store operator in Japan. The club is in a prime location close to the Nagahara railway station, above a FamilyMart convenience store on the first floor. Fit&Go is a new style of fitness club that, like the convenience store, offers easy access at any hour of the day or night. A Yamaha BGM system was chosen for Fit&Go, so we spoke to Ms. Tomoko Shigeru, Assistant General Manager of the FamilyMart Sports and Medical Department, New Business Development Division, and Ms. Ai Ikenaga, manager of the Fit&Go fitness club, to learn more about it.
Is synergy between the fitness club and the convenience store part of the plan?
Of course. Some people have come to check out the fitness club simply because it is associated with a convenience store. That is one of the reasons we have installed large windows that allow the interior of the fitness club to be seen from outside, and have designed the entrance for an “open feel” and easy access. We also have a corner for fitness related goods in the store, where members can pick up supplements or sportswear items and head straight up to the fitness club on the second floor. People tend to gather at a convenience store, and we hope that the connection between the store and fitness club will make it easier for local residents to add some exercise to their day, thereby improving their fitness and health.
What is the average age of Fit&Go users?
Most are in their 20s or 30s, including guests who come in for a trial. Some are in their 40s. Compared to other 24-hour fitness clubs we have a high percentage of beginners. And whereas a normal male-to-female ratio for a fitness club is somewhere around 8:2, with significantly more men than women, at Fit&Go it is more like 6:4. One of the main reasons for the higher percentage of women at the club is probably the security of its location above a convenience store.
Can you tell us why you chose Yamaha?
A number of the Fit&Go launch team members love music and sound, and are quite knowledgeable in that area. They wanted to deliver music with higher sound quality than is normal in retail stores and fitness clubs, and carefully auditioned a range of equipment before making a final decision. We chose surface-mount speakers not only for their sound, but also because they subtly imply that we are serious about our audio. Yamaha speakers have a refined design that doesn’t stand out too much. We also liked that fact that we had a choice of white or black colors. The gym area is white, while the locker rooms are a darker color, so to match those colors we chose white VS6 units for the gym and black VXS1ML units for the locker rooms.
Why did you decide to include a subwoofer?
I am convinced that as your pulse rises when you exercise, feeling a low-frequency beat with your body can provide a subtle boost in motivation. We were already determined to approach music playback seriously at Fit&Go, so we decided to include a subwoofer that would enhance the interplay between the music and fitness. There wasn’t much space available in the gym area, so we suspended the subwoofer from the ceiling. That has turned out very well.
We’re beginning to get the impression that Fit&Go is more than just a fitness club. It is an enjoyable space with enjoyable music that people want to visit every day.
Yes. It is a fitness club where training machines and facilities are available, of course, but it is also a comfortable space we call “Fit&Go” where the environment, including the sound, has been carefully considered. I think that differentiates us from other fitness clubs, and hope people notice the difference.
Compact indoor/outdoor speakers for background music or as part of a PA system for announcements.
VXS Series "S model"
VXS series "S models" are subwoofers that ideally complement the expressive natural sound of VXS and VXC series speakers.
VXS Series "M model"
VXS series “M models” combine sophisticated sound and design in compact surface-mount speakers that will make a significant contribution to the most refined, elegant spaces.
Lo-Z/Hi-Z switchable Class-D amplifiers that provide a smart simple audio solutions for any small to mid-sized applications.