Volvo Studio Aoyama by Volvo Car Japan Limited
There are currently just two Volvo “Downtown Stores” (brand concept stores) in the world; the first in Milan, Italy, and the second in Aoyama, Tokyo, opened in October 2017. Volvo Studio Aoyama features a café and hosts a variety of events designed to introduce Swedish culture and the Volvo brand philosophy to a wider audience. Yamaha VXS5W speakers and VXS10SW subwoofers were chosen for the sound system in this innovative concept store. We asked Mr. Noriyoshi Sekiguchi, director of Marketing Department at Volvo Car Japan Limited, and Ms. Keiko Sano, Studio director at Volvo Studio Aoyama about the store concept. Mr. Hideki Takayama, producer with Visual Solution Department at TAKENAKA Co Ltd, provided some technical details behind the decision to use Yamaha speakers.
Four Degrees West - Yamaha Training Visits Plymouth
Yamaha Commercial Audio UK has a key commitment to training the sound engineers of the future. One of the ways that the company achieves this is through taking training ‘on the road’ to education facilities around the UK. BA (Hons) Live Sound degree students at the Plymouth campus of dBs Music have been the latest to benefit from a session, provided by Yamaha’s Tom Rundle and Chris Irvine.
French Bar St. Pierre – A French Bistro in Tokyo
A three-minute walk from Suitengumae station on the Tokyo Metro Hanzomon Line, French Bar St. Pierre is a favorite with local residents as well as staff at local businesses. Mr. Gaku Takahashi, the bistro’s proprietor, discusses his new background music system.