French Bar St. Pierre – A French Bistro in Tokyo
Please explain your restaurant’s concept.
St. Pierre is a restaurant where guests can enjoy home-style cooking from the south of France in a casual atmosphere. The image is that of a bistro in a fishing town somewhere in southern France where everyone is welcome. We serve seasonal seafood, and are currently offering dishes that feature oysters, marinated sardines, and other fish or shellfish with herbs. Our clientele consists of local residents as well as staff from the many offices in the area, covering a wide age group.
Was there a particular reason you chose the Ningyocho area?
Before opening my own business, I apprenticed at a restaurant in Asakusabashi. Then when I was ready to start out on my own I searched for locations near my mentor and opened my first restaurant in Ningyocho. That was about six years ago. It was a small place with a floor space of about 27 square meters. Eventually I wanted more space and a more open atmosphere, so I moved here.
What role does background music play in your business?
Our background music is mostly jazz and French chanson. Background music directly contributes to the atmosphere, to the extent that I can’t even imagine a restaurant without it. For example, late at night we can switch to more mellow music that matches the hour and enhances the mood. It is important to ensure that the background music doesn’t become overpowering. Music is not the main feature of our restaurant, and it should not get in the way of conversation or clash with the décor. I am very pleased with the Yamaha speakers for those reasons. Even our customers comment on the great sound coming from those small speakers.
1st floor, V Bldg.
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