Yamaha Commercial Audio Hosts First Symposium In Milan
On 1st-2nd October Yamaha Commercial Audio hosted its first Symposium, in Milan. Titled High Quality Sound in Architectural Applications, the Symposium attracted over 70 systems integrators, theatre consultants and IT/AV consultants from 15 European countries. It combined keynote presentations from leading audio industry figures with visits to three high profile Milan installations which rely on Yamaha Commercial Audio products.
Hosted in the Milano Congressi Exhibition Centre (MiCo), the keynotes covered a range of important topics relevant to installed sound design. These included:
・High Quality Architecture, presented by Milan architect Professor Stefano Boeri.
・Sound Quality in Audio Systems, by Yamaha Music Europe’s Ron Bakker.
・High Quality Architectural Sound for Large Audiences, by François Deffarges, director of Nexo R&D since 2003.
・High Quality Performance Audio Systems and EN54, by Roland Hemming of RH Consulting, London.
・The Networked Future - An Underused Resource Just Waiting For Adoption by Richard Northwood of RH Consulting.
Following the keynotes, the delegates were taken on a tour of MiCo, Europe's largest congress centre whose entire audio signal infrastructure was upgraded in 2014 with a Yamaha-based networked solution. This features 28 QL1, one CL5 and one M7CL digital mixing consoles, 28 Rio1608-D and two Rio3224-D i/o units.
After a comfortable night in a four star hotel, delegates visited Expo Milano 2015, where extensive use is made of Yamaha loudspeakers and audio networking in the Argentina, Brazil, Italy, Japan and Romania pavilions, as well as in the showroom sponsored by energy company Enel and performance/conference venue The Waterstone by Intesa Sanpaolo.
The delegates were then taken to visit UniCredit Towers, the new headquarters of one of Europe’s leading commercial banks. The complex of three buildings in the new Milanese area of Porta Nuova features 187 Yamaha loudspeakers and 34 AV receivers to deliver the audio for 200 Samsung digital signage screens. Further Yamaha equipment is installed in the complex’s Boardroom and Tower Hall auditorium.
Also featuring Yamaha equipment is the adjacent UniCredit Pavilion, a multipurpose venue fitted with 214 CIS loudspeakers.
“With today's almost limitless digital and networking audio technology, Yamaha is focusing on sound quality in architectural sound systems, enhancing the customer's experience in conference, retail, hospitality and many other applications,” says Ron Bakker. “For this, we clearly see the need to cooperate more closely with designers, consultants and architects - as it’s their creativity and experience that puts the technology to work.
“This symposium was one of our new activities to connect with them - not only to convey new technology and application practises, but also to learn from each other and to get new ideas and inspiration.”
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